Core Value #1
Our thoughts on loving the equipment you use.
We believe in creating advocates and ambassadors of our brand -- which is why you should only use our equipment if you love it. We also believe customers should be empowered to experience all of
our products first hand and learn how exceptional they are, without the fear of making an incorrect choice.
Core Value #2
Our thoughts on customer service.
We believe a satisfied customer is the best and fairest form of advertisement for our product. Our goal is to ensure that every customer receives the best treatment, every time, and in every
interaction with our company.
Core Value #3
Our thoughts on sponsorships.
We believe that paying colleges and universities to use our products is misleading. This is because it is unfair to our customers to promote products based on paying a coach or team to use them.
We support coaches, players, and teams who use our products because they want a competitive advantage, not because we pay them to use it.
Core Value #4
Our thoughts on design.
We believe the goal of product development is to provide the player with equipment that feels natural, fits perfectly, and has all that is necessary to accomplish their goals; nothing more,
nothing less. We prefer simple and functional design, and feel that a product is designed properly when we can say, "Of course it's that way, why would it be any other way?"
Core Value #5
Our thoughts on settling for anything less than exceptional.
We are an ever-evolving company. We create change, welcome change, and believe that positive and continuous incremental change is what builds an exceptional company. Are we perfect? Not yet and
never will be, but we build on our successes and learn from our mistakes with the goal of becoming the most exceptional sporting goods company in the world.
Core Value #6
Our thoughts on the passion that drives us.
We value family, passion, determination, and self-motivation because they create a feeling of excitement throughout RIP-IT. This excitement is what energizes us to create the best products and
provide exceptional customer service.
Core Value #7
Our thoughts on personal health.
We believe a healthy diet and exercise leads to happiness, a sharp mind, and a youthful spirit.
Core Value #8
Our thoughts on where we manufacture products.
We believe in manufacturing as local as possible, and always sourcing our materials and products from places that offer the best value and experience for our customers.
Core Value #9
Our thoughts on our retail partners.
Our success is directly related to how easily our customers can obtain our products. This is why we treat our retailers as true partners, offering them fair margins and understanding they are our
greatest allies in our goal of becoming the most exceptional sporting goods company in the world.
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